Your introduction is the first thing an examiner reads — and first impressions matter. A strong introduction sets the tone, demonstrates knowledge, and makes the examiner want to keep reading. A weak one signals "this is just another school assignment."
What Your Introduction Must Do
Set the Context
Introduce your topic area and explain why it matters in the broader academic landscape.
Present Your RQ
Naturally lead the reader to your research question — it should feel like the obvious next question to ask.
Show Understanding
Demonstrate that you understand the key concepts and terminology. This is Criterion A territory.
Preview Your Approach
Briefly outline the methods and structure you will use to answer your RQ.
Four Types of Introduction Hooks
The Storytelling Hook
Paint a scene or narrative that naturally leads to your RQ. Best for Business, Psychology, History, Economics.
The Contradiction Hook
"It's widely assumed that X, but recent studies show..." Best for Sciences, Economics, Mathematics.
The Stakes Hook
Explain why your topic matters right now — what's at risk. Best for Environmental Science, Global Politics, Biology.
The Gap Hook
Show what research exists and what's missing. Best for Psychology, History, English Literature.
Before & After Example
"ZARA is a global fashion brand. In this essay, I will examine ZARA's business strategy."
"In 1940, rationing boards across wartime Europe dictated what civilians could wear. Eighty years later, a single company ships over 450 million garments per year, turning a runway trend into a store product in two weeks."
Your introduction should make the examiner think "this is interesting — I want to see what they found." If it reads like a summary of what your essay will cover, rewrite it.
Common Mistakes to Avoid
Don't start with a dictionary definition. Don't list every tool you'll use. Don't make it longer than 500-600 words. Don't save your RQ for the very last sentence without building toward it.
Key Takeaways
- Choose a hook type that matches your subject
- Build toward your RQ naturally — don't just state it
- Show understanding of key concepts (Criterion A)
- Keep it concise: 400-600 words is ideal